Around 1890 Frediano Chiocchetti, grandfather of the current owner, was received among the goldsmiths of Florence and Lucca, in order to perfect the art of engraving and chiselling. Favourite pupil of the great goldsmith Nicola Farnesi, Frediano produced and directed numerous works of religious art, still preserved in various Priories and partly in the Vatican.
In 1896, together with his brother Angelo, Frediano decided to set up a jewelry business. Thus, the boutique “Fratelli (F.lli) Chiocchetti” was founded, which moved to its present location in 1912, at the number 20 in Via Fillungo. The outbreak of World War I, with the call to arms of his brother Angelo and all the employees, saw the arrival of young Alfredo, son of Frediano, who joined the company. When the conflict ceased, Frediano went back to his chisels in his laboratory and expanded the production of gold and jewelry, leaving his son Alfredo to manage the company.
In 1919, he opened a summer venue in Viareggio, which shortly became a meeting place of illustrious people such as Giacomo Puccini, Lorenzo Viani and other members of the artistic and literary scene of that time. The venue was then forced to close due to WW2 in 1942. Following the difficult years after the war and the reconstruction, the company Chiocchetti continued its activity with renewed energy and passion.
The 1970s saw the arrival of Frediano, Alfredo’s son, a restless entrepreneurial spirit who, thanks to an endless series of travels in less explored markets around the world, was able to enrich the offerings of the company, by establishing direct and durable relationships for the supply of high-quality stones and beautiful antiques.
In 2011, Alberto (the 4th generation), after obtaining diplomas in Gemology at the Gemological Institute of America (GIA) and in Business Administration at the San Diego State University, he decided to join the company, with the aim of carrying on the family business, in search of the right balance between tradition and innovation.